Stadtmarketing Halle (Saale) GmbH, together with the City of Halle (Saale) and the State of Saxony-Anhalt, is launching the "Halle (Saale) Tourism Offensive". With no less than four sub-projects, Halle has thus successfully applied for state funding for the "promotion of the tourism industry" from the Corona Special Assets Act (Cor-SVG) of the Ministry of Economics, Tourism, Agriculture and Forestry of Saxony-Anhalt.
The projects aim at a tourism campaign that further increases international guests and the awareness of Halle, a contemporary English website with, among other things, new videos, photos and audio integration of Halle's POIs (points of interest), digital experience offers for families as an audio tour with podcast and as an app with game experiences (gamification) as well as barrier-free, digital offers and in sign language for the hearing impaired.
"With a view to the future Future Centre for German Unity and European Transformation in Halle (Saale), the tourism offensive is the next logical step. Our four sub-projects are geared to the growing demands for future-oriented tourism services. The state support will now enable us to develop international, digitised offers without barriers and for families over the next two years," says Mark Lange, Managing Director of Stadtmarketing Halle (Saale) GmbH.
The creation and implementation of the projects are scheduled over two years until the end of 2025. The City of Halle (Saale) with Stadtmarketing Halle (Saale) GmbH is investing around 410,000 euros in the Halle (Saale) tourism offensive. The state of Saxony-Anhalt is funding 90 percent of this.
Tourism Minister Sven Schulze: "With the tourism campaign we will strengthen the competitiveness of Halle and Saxony-Anhalt nationally and internationally. With the expansion of digital tourism and barrier-free offers, even more visitors will be addressed in the future. The goal is to strengthen the resilience of the tourism industry in the region. I am pleased that the state of Saxony-Anhalt is supporting the projects."